The New Times includes this interesting article on the culture of Italian Gelato, where it reads:

"Lately, however, gelato seems to be catching on, joining artisanal coffee, cheese and wine in catching the fancy of food lovers. With less than half the butterfat of regular ice cream, gelato is less fattening and healthier, and its dense, rich flavor and smooth texture can be highly addictive."

See more about the culture of gelato abroad in Italy and in the USA.